How many people do you think - after driving around and rediscovering the advantages of satellite radio - will make Sirius XM a holiday wish list item? You may laugh, but any number greater than zero is incremental.” These are also the two weeks ahead of the holiday shopping season.
Drivers are more comfortable with their discretionary income to spring for Sirius or XM subscriptions, even after January’s 12% rate hike.
“There’s a reason that Sirius XM, which when the year started was looking to add just 1.3 million net new subscribers, is now expecting to close out the year with 1.8 million more accounts on its rolls. Listeners won’t have access to all content and channels, but 60 stations of sports, news, talk, entertainment, and commercial-free music.
Starting 11/15 and running through 11/27 the satcaster will be turning on all inactive radios.
